In the last few years, B2B eCommerce has become as popular as its B2C counterparts. Studies show that B2B eCommerce has reached a worldwide value of $7.7 trillion compared to B2C’s $2.3 trillion. Content has played a major role in the growth of B2B eCommerce. Product specifications and functionality, product...
The world is today driven by an exponential range of different digital technology innovations. Consumers demand digital-first experiences for nearly all of their daily such as shopping, entertainment, travel, finance, and much more. In this regard, data becomes the new oil of the 21st century....
Ever since computers became mainstream, there has been a steady growth in the amount of digital data that was created by humans. The rise of the internet and the transformation of mobile devices into smartphones created an explosive growth for data generation, especially during the...
Did you know that businesses lose as much as 20% of revenue due to poor data quality (Source: Kissmetrics)? Moreover, according to DiscoverOrg, marketing and sales departments lose as much as USD 32,000 per sales rep due to bad quality of data. Although data quality is...
Every day we generate over 2.5 quintillion bytes of data. Data is so valuable that McKinsey Global Institute's study shows that a company driven by data is 19 times more profitable than other companies. No wonder data is called the new oil. However, not all data is usable....
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
