May 2021

In the last few years, B2B eCommerce has become as popular as its B2C counterparts. Studies show that B2B eCommerce has reached a worldwide value of $7.7 trillion compared to B2C’s $2.3 trillion. Content has played a major role in the growth of B2B eCommerce. Product specifications and functionality, product...

The world is today driven by an exponential range of different digital technology innovations. Consumers demand digital-first experiences for nearly all of their daily such as shopping, entertainment, travel, finance, and much more. In this regard, data becomes the new oil of the 21st century....

Ever since computers became mainstream, there has been a steady growth in the amount of digital data that was created by humans. The rise of the internet and the transformation of mobile devices into smartphones created an explosive growth for data generation, especially during the...

Every day we generate over 2.5 quintillion bytes of data. Data is so valuable that McKinsey Global Institute's study shows that a company driven by data is 19 times more profitable than other companies.  No wonder data is called the new oil. However, not all data is usable....